Technic of Presuasion

Stacking

List of reason why the product or service is good

Example

Dettol Product Features
- Anti-bacterial, Anti-fungal, Anti-viral effect by PCMX, a specialized antibacterial ingredient.
- Unique Dettol fragrance by pine-oil ingredient.
- Excellent to eliminate Salmonella, E.Coli, 0-157, Acne-causing bacteria, body odour-causing bacteria, etc.
- The reliable brand recommended by doctors around the world for the personal hygienic life.
- Recommened by Korea Medical Association for the first time ever in Korea.
- The Specialized Antibacterial Brand with a variety of product line for your hygienically healthy life. 

you just read the reason why dettol is good

 Pepsodent Sensitive Expert Features

-Potassium Citrate: Absorb into the tooth structure and relieves pain in sensitive areas quickly than ordinary toothpaste

-Zinc Citrate: anti-plaque - prevent the buildup of plaque that is a major cause tooth and gum problems Mineral

-HAP: cover the exposed dentine, thus protecting the tooth nerve of sensation of hot and cold

you just read the reason why pepsodent is good

Repution

Makes product or service familiar to consumens

Example

Apple Product

All the procuct apple always get repution because the product always very expensive all we know it. 

Toshiba

All the product Toshiba always get repution because the product usually durable and trendy everybody know it

Slogan

Identity product or service with an idea

Example

You C 1000

“Healthy inside, Fresh outside”

An idea to make we believe when you drink “You C 1000” you will healthy inside your body and make you feel fresh

Grand Livina

“Experience Advanced Riding Comfort”

An idea to make we think when driving grand livina makes us very comfortable because they have many experience to make that happen

Logo

Identity product or service with symbol

Example

Honda

We see a wing with red color usually in motorcycle we know it’s Honda

Starbucks

We see long hair mermaid wear crown with green color usually in cofe house we know it’s Starbucks

Snob appeal

A society product or service with personalty or lifestyle

Example

Gudang garam international

uses it if you think you brave to do anything

A Mild – Go Ahead

You can do anythings ? why not try this make your life more fun

Cause and effect

Uses this product and your problem disappear

Example

Daktarin

Removes fungus in body with couple week

shinzui facial wash

makes your face more white with couple week

Emotional appeal

Uses emotions to sell a product or service

Example

 

Oxxy facial foam

If use it you will feel cold sensasion and fresh again and if you don’t your face will not fresh

Extra joss

If you drink it will recharge your energy and become power up

and if you don’t your energy will drain faster and you become weak

Price appeal

Consumers will getting something extra for less money

Example

Herpic

With six thousand rupiah your toilet clean just like new

Sunlight

With one drop make all of your dirty plate clean

Testimotional

Someone endorses the product

Example

Spacy helm in

Uses people testimotion to promotion the product

GM Helm

Uses UJ testimotion to promotion the product

Sex appeal

The product will enchant few your sexual attractiveness

Example

Tooth paste close up fire freeze

Make your breath cool and make your smile more attractive

Garnier men

Make your face clean and fresh and you will easy to get women

Band wagon

Uses peer pressure to influence the consumers if everyone else is doing it so should you

Example

Smart modem

A lot of people use it because fastest internet connection and wide coverage

Prudential

A lot of people uses this insurance for they safely for future

Confusion

Gains the consumers attation by confusing them to retains the attation as the consumers tries figure all the message

Example

Kit-kat

Because this commercial make me confusion and we still tried to figure out this mean

Mint Candy

We still thinking there is no connection between mint candy and pencil

Technical jargon

Uses the technical word to impress the consumers

Example

Pond’s age miracle

“Intellegent pro cell-complex” technical word not everyone know that mean but it sound very good to skin

Dancow nutrigold

DHA, LA, ALA, Choline and Taurine which serves to nutrition response not everyone know that mean but sound make your child more smarter

Transfer

Association the product with word or ideas that may or may not the retail the product. The association  seek to transfer certain quality to the product.

Example

Clas Mild

“Talk less,Do more” the idea is make people believe if you uses it can become talk less and do more something useful

Nike

“Just Do It” the idea is make people believe if uses it can do something

Name Calling

The appertion compare it product or service to competation favoriable to the appertion

Example

Rinso

Rinso compare with detergent X and Rinso can make the clothes more clean that detergent X

Mama Lemon

Mama Lemon compare with other brand and Mama lemon can make more clean

Plain folks

The apertation rises to identy it’s product with people just like you

Example

Djarum Super

People who likes adventure must uses it

Star mild

People who alive must uses it

Glittering generality

The viewer given general feeling about the product, but not much else

Example

Clas mild

It give feeling but not detail the product or quality

A Mild

It give feeling about the product but not much else

Avontre garde

The sugestionthat using this product put the user a head of the time

Example

Samsung galaxy S3

Make people who uses it feel a head of the time because the technology

iPhone 5

Make people who uses it feel in the future because of technology

Fact and figure

Statistics and objectif factual information or use to prove superorty the product

Garnier

9 from 10 women choose it for their skin

Prenagen

8 from 10 pregnant women choose it for their unborn child

Weasel word

To suggest positive meaning without actually really making any graunty

Example

Ciptadent shiny white

First use your tooth can white and shine

Relaxa

After consume this you breath like air condition

Magic ingredients

To suggestion that some almost miracles discovery makes the product accept effective

Example

Hilo milk

Red algae absorb all the essential minerals rich in calcium, magnesium, and 74 organic mineral

Nutrisari pomegranate

Pomegranate fruit rich in benefit and it also has a lot of history

Patriolism

To suggestion that procursing the product show your love of your country

Example

 

Indomie

Doesn’t matter what kind of ethnic group the favorite nodles in Indonesia still indomie

Top coffee

If you loves Indonesia you must drink Top coffee

Bribery

Seems to give disable extra something

Example

Daia

Buy it and you get beautiful bowl for free

Ekonomi

Buy it and you get beautiful plate for free

Wit and humor

Consumers attractive the product that audioun by giving viewer the reason to leave are enternaint by cleaver uses of visual oral language
Example

Djarum 76

Jawa genie always funny this commercial

Tory chesse cracker

Funny dancing, I laugh if watched this 

Task from Mr.Romel

Create by

Ari Pratama          (11612067)

M.Fikri Nursyamsi (14612712)

M.Septian Zaelani  (15612095) 

Qadi Abdulsalam   (15612799)